Flyers
MAST
Front
Brand/Benefit Message Only

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Brand/Benefit w/ Promo Box

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Brand/Benefit w/ Promo and Tire Box

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Back
3 Service
4 Tire boxes

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6 Service
2 Tire boxes

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6 Tire boxes

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BSFS
Front
Brand/Benefit Message Only
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Brand/Benefit w/ Promo Box

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Brand/Benefit w/ Promo and Tire Box

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Back
3 Service
4 Tire boxes

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6 Service
2 Tire boxes

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6 Tire boxes

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Newspaper
MAST
Small
Brand/Benefit Message Only

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Brand/Benefit w/ Promo Box

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Brand/Benefit w/ 2 Boxes

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Medium
Brand/Benefit Message Only

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Brand/Benefit w/ 2 Boxes

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Brand/Benefit w/ 4 Boxes

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Large
Brand/Benefit w/ Message Only

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Brand/Benefit w/ 2 Boxes

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Brand/Benefit w/ 4 Boxes

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BSFS
Small
Brand/Benefit Message Only

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Brand/Benefit w/ Promo Box

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Brand/Benefit w/ 2 Boxes

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Medium
Brand/Benefit Message Only

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Brand/Benefit w/ 2 Boxes

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Brand/Benefit w/ 4 Boxes

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Large
Brand/Benefit w/ Message Only

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Brand/Benefit w/ 2 Boxes

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Brand/Benefit w/ 4 Boxes

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Customer Retention
MAST
Front
Sports Car

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Family Car

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Back
 

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Direct Response
MAST
Front
Brand/Benefit Message

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Back
 

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BSFS
Front
Brand/Benefit Message

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Back
 

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Brand/Benefit Message Options

Headlines and Visuals
People/Service Advantage

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Breadth of Product

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Value

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Seasonal

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